A visual merchandiser catches customer’s attention by displaying retail product in an attractive way to get the maximum customer interest and inquiries and generate good sales. The contribution of visual merchandise has been recognized in today’s competitive world.
Visual merchandiser job responsibilities include blending creativity with technical expertise, innovating window design, merchandising other products and store events. He also communicates with the store manager, works on display points, decides what to be displayed, suggests display timings, and chooses attire. Visual merchandiser also does crafting, trade and retail-related exhibition. He interacts with advertiser, museum and exhibition agencies and sometimes with film studios. Salary depends totally on one’s ability and skills. Fresh graduates can earn up to 25000 a month which can go to 50000 a month with much-needed experience and expertise in the field.
Increasing sales through window display is not an easy task. All the tools, attire, colors, interactive installations, lighting, sound are available to the merchandiser but it is the talent only that decides the success of him. Attributes required in this profession include resourcefulness, skill and talent, enthusiasm, keen observation power, project management skills, customer instinct, sense of color and composition. Candidates also have basic computer skills, communication, and problem-solving skills.
Bachelor degree in Visual Merchandising will be beneficial. If not interested in doing a bachelor in this then degree in Fashion merchandising, graphic design and applied design would suffice. Certain diploma and design courses are also available in fashion designing institutions. Practical training or internship at retail fashion store would let candidates interact with customers and gain necessary skills for being successful in this profession.
Merits and Demerits
It is a highly creative and innovative job. One gets quick results on the field based on your display, color and sound combination. This job requires physical fitness, involves long hours at the workplace. Initial pay package will not be attractive and also less job security.